Enjoyed by two First Ladies of the United States, Love In White evokes America’s most influential women. It is the first CREED fragrance ever to debut in the USA, as opposed to France. On the night of November 16, 2005, the exterior lights of the Empire State Building were pure white in honor of the debut of Love In White. The fragrance takes its name from Mr. CREED’s love of sailing. Hand-made with ingredients of rare quality from five continents. A worldly mix of blossoms in the hands of Mr. CREED becomes a fragrance at once exclusive and welcoming.